OnlyFans Wrapped 2025: Where Subscribers Spend the Most Money Globally

OnlyFans generated $7.2 billion in 2025, but the money isn't evenly distributed. Finland spends $127k per 10k people (50% more than the US), while Middle East Gulf states are exploding with 49-65% growth. Discover which countries spend the most, which regions are growing fastest, and what this means for creators targeting international audiences.

OnlyFans generated $7.2 billion in 2025, up 9% from $6.6 billion in 2024.

The money isn’t evenly distributed. Finland spends 50x more per person than some African nations. Gulf states are growing 65% year over year while the US grew 1.95%. Understanding where money flows tells you where to focus marketing.

OnlyFans generated $7.2 billion in 2025 ($5.8B paid to creators after 20% commission) from 377+ million fans. Finland spends the most per capita at $127,422 per 10,000 people. The US generates $2.64 billion (37% of global revenue) but grew only 1.95%. The fastest growing regions are Middle East Gulf states (49 to 65% growth), Southern Europe (Italy 24%, Spain 25%), and Latin America (Mexico 19%, Colombia 24%).

Here’s where subscribers spend money and what it means for creators.

Global Revenue Breakdown

Subscriptions dropped to 42% of OnlyFans revenue (down from 61% in 2023). PPV jumped to 28%. Tips and gifts hit 17%. Live streaming represents 8%. Merchandising accounts for 5%. This shift means subscribers prefer transactional content over flat monthly fees.

Median creators earn $150 to $180 monthly. The top 1% earn 70%+ of total platform revenue.

Key Takeaway: Revenue is shifting from subscriptions to PPV and tips, so prioritize transactional content over flat pricing.

Top Spending Countries Per Capita

Finland: $127,422 per 10k people (19% growth) Canada: $88,711 per 10k (5% growth) Australia: $88,600 per 10k (declined 1%) Guernsey: $83,928 per 10k (19% growth) Isle of Man: $79,324 per 10k (declined 12%) UK: $78,478 per 10k (1.95% growth) US: $77,334 per 10k (1.95% growth) Ireland: $74,951 per 10k (10% growth) Andorra: $71,180 per 10k (34% growth) Slovenia: $68,328 per 10k (22% growth)

Southern Europe is exploding. Italy grew 24% to $60,245 per 10k. Croatia grew 24% to $46,179 per 10k. Spain grew 25% to $40,229 per 10k.

Key Takeaway: Finland dominates at $127k per 10k, but Southern Europe and tax havens show the highest growth rates.

Top Revenue-Generating Countries

US: $2.64 billion (1.95% growth) UK: $531 million (1.95% growth) Canada: $354 million (5% growth) Italy: $354 million (24% growth) Mexico: $290 million (19% growth) France: $236 million (19% growth) Australia: $236 million (declined 1%) Germany: $236 million (16% growth) Brazil: $193 million (1.95% growth) Spain: $193 million (25% growth)

Latin America is entering the conversation. Argentina hit $87 million with 23% growth. India reached $130 million with 39% growth despite low per-capita spending.

Key Takeaway: US generates 37% of global revenue but mature markets show minimal growth, while Italy, Spain, Mexico, and India drive expansion.

Fastest Growing Regions

Middle East leads velocity:

Abu Dhabi: 65% growth to $7,044 per 10k
Riyadh: 53% growth to $4,521 per 10k
Kuwait City: 50% growth to $4,083 per 10k
Dubai: 49% growth to $12,195 per 10k
Saudi Arabia: 50% growth to $2,580 per 10k
UAE: 47% growth to $8,096 per 10k

Southern Europe follows:

Spain: 25% growth
Italy: 24% growth
Croatia: 24% growth
Hungary: 24% growth
Slovenia: 22% growth

Latin America surges:

Mexico: 19% growth
Colombia: 24% growth
Argentina: 23% growth
Venezuela: 26% growth

Digital awakenings (from low bases):

Eswatini: 783% growth
Burkina Faso: 446% growth
Burundi: 314% growth
Timor-Leste: 302% growth

Key Takeaway: Middle East velocity (49 to 65%) is unprecedented, Southern Europe is coordinated growth (22 to 25%), and infrastructure improvements unlock explosive demand in emerging markets.

Lookstars Agency helps creators target high-value international subscribers through geographic marketing, timezone-optimized scheduling, and multi-language engagement. We analyze where your audience spends money and focus promotion on highest-converting regions. Our creators earn $8,000 to $20,000+ monthly by understanding global spending patterns.

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Top Spending Cities Per Capita

Atlanta: $525,475 per 10k people Orlando: $466,430 per 10k Milan: $423,256 per 10k (19% growth) Miami: $374,921 per 10k Washington DC: $352,885 per 10k Minneapolis: $337,268 per 10k Helsinki: $323,668 per 10k (15% growth) Denver: $296,498 per 10k Seattle: $288,159 per 10k Zurich: $278,017 per 10k (21% growth)

US Southern Belt (Atlanta, Orlando, Miami) dominates city rankings. Milan is Europe’s intensity capital at $423k per 10k, far exceeding London. Nordic cities (Helsinki, Stockholm, Oslo) punch above weight.

Key Takeaway: Atlanta leads at $525k per 10k, but Milan, Helsinki, and Zurich prove European cities match American spending intensity.

Top Revenue-Generating Cities

New York: $87.24 million (6% growth) Los Angeles: $71.34 million (1.94% growth) London: $71.34 million (3% growth) Milan: $58.35 million (19% growth) Sydney: $58.35 million (1.94% growth) Chicago: $47.69 million Melbourne: $47.69 million Brisbane: $38.96 million Mexico City: $38.96 million (20% growth) Paris: $38.96 million (16% growth)

Mexico City’s breakout at $38.9M with 20% growth shows Latin American megacities catching Western hubs.

Key Takeaway: NYC generates $87M leading all cities, but Mexico City ($38.9M, 20% growth) proves Latin megacities are rapidly catching established markets.

Fastest Growing Cities

Gothenburg: 78% growth to $59,269 per 10k Abu Dhabi: 65% growth to $7,044 per 10k Riyadh: 53% growth to $4,521 per 10k Kuwait City: 50% growth to $4,083 per 10k Dubai: 49% growth to $12,195 per 10k Beijing: 30% growth to $392 per 10k Hong Kong: 27% growth to $3,850 per 10k Nagoya: 27% growth to $3,016 per 10k Tokyo: 27% growth to $2,566 per 10k Shanghai: 27% growth to $631 per 10k

Middle Eastern dominance is absolute in velocity rankings. Asian cities cluster around 27 to 30% growth as digital payment friction decreases.

Spanish cities coordinate growth. Bilbao 25%, Valencia 25%, Madrid 24%. Italian cities follow. Milan 19%, Rome 22%, Naples 25%.

Key Takeaway: Gothenburg leads at 78%, but Middle East capitals (49 to 65%) and Asian cities (27 to 30%) are the velocity markets.

Regional Deep Dive: North America

US: $2.64B total, $77,334 per 10k, 1.95% growth Canada: $354M total, $88,711 per 10k, 5.17% growth Mexico: $290M total, $22,373 per 10k, 19% growth

US is volume king but growth is dead. Canada outspends US per capita. Mexico is the breakout at $290M with 19% growth.

Latin America shows coordinated explosion. Colombia grew 24% to $58.3M. Argentina 23% to $87.2M. Chile 9% to $58.3M. Brazil reached $193M.

Caribbean awakening. Dominica 254% growth. Grenada 194% growth.

Key Takeaway: US generates $2.64B but growth stagnant, Mexico ($290M, 19%) and Latin America (20 to 25%) are expansion engines.

Regional Deep Dive: Europe

UK: $531M total, $78,478 per 10k, 1.95% growth Italy: $354M total, $60,245 per 10k, 24% growth Spain: $193M total, $40,229 per 10k, 25% growth Germany: $236M total, 16% growth France: $236M total, 19% growth

UK is Europe’s cash cow but growth mirrors US stagnation. Italy is the breakout star. Spain follows trajectory.

Southern European Belt exploding. Croatia 24%, Greece 14%, Slovenia 22%, Cyprus 9%.

Balkans represent frontier. Albania 37%, Bosnia 36%, Montenegro 34%, Serbia 31%.

Key Takeaway: UK generates $531M but growth stagnant, Italy ($354M, 24%) and Spain ($193M, 25%) are European engines.

Regional Deep Dive: Middle East

Israel: $26.1M total, $26,177 per 10k, 25% growth Saudi Arabia: $9.59M total, $2,580 per 10k, 50% growth UAE: $7.85M total, $8,096 per 10k, 47% growth

Israel behaves like mature European market. Gulf awakening is the headline.

City velocity unprecedented. Dubai 49%, Abu Dhabi 65%, Riyadh 53%, Kuwait City 50%.

Privacy and anonymity in conservative societies drive adoption. High disposable income plus high mobile penetration create perfect conditions.

Key Takeaway: Israel leads at $26,177 per 10k, but Gulf states are velocity story with UAE 47%, Saudi Arabia 50%, Abu Dhabi 65%.

Regional Deep Dive: Africa

South Africa: $31.9M total, $5,143 per 10k, 18% growth Egypt: $11.7M total, $1,047 per 10k, 27% growth Morocco: $9.59M total, $2,525 per 10k, 43% growth Nigeria: $9.59M total, $419 per 10k, 26% growth

Extreme inequality. Seychelles spends $17,063 per 10k. Mainland shows digital divide.

Digital awakenings prove infrastructure story. Eswatini 783%, Burkina Faso 446%, Burundi 314%. Affordable mobile data unlocks immediate explosive demand.

Key Takeaway: South Africa dominates at $31.9M, digital awakenings (Eswatini 783%, Burkina Faso 446%) show explosive demand when infrastructure improves.

Regional Deep Dive: Asia-Pacific

Australia: $236M total, $88,600 per 10k, declined 1% India: $130M total, $912 per 10k, 39% growth Thailand: $71.3M total, $10,092 per 10k, 3% growth Japan: $38.9M total, $3,194 per 10k, 21% growth

Australia behaves like mature Western market. India is strategic revelation. Despite low per-capita ($912), massive population makes it second-largest APAC market.

Asian city awakening. Taipei 26%, Beijing 30%, Hong Kong 27%, Tokyo 27%, Shanghai 27%. Clustering around 27 to 30% indicates regional trend.

South Asian velocity extreme. Bangladesh 39%, Pakistan 30%, Nepal 28%, Sri Lanka 30%.

Key Takeaway: Australia dominates at $236M but growth dead, India ($130M, 39%) and South Asia (30 to 39%) are expansion engines.

What This Means for Creators

Three strategies based on market maturity:

Mature markets (US, UK, Canada, Australia): Focus for stable volume despite 1 to 5% growth. High disposable income, established payment methods, cultural acceptance. Target for immediate revenue.

Velocity markets (Middle East, Southern Europe, Latin America): Focus for 20 to 50% annual growth potential. Rising disposable income plus rapid digital adoption. Target for exponential audience growth.

Early-stage markets (India, Southeast Asia, Africa): Focus for long-term positioning. Explosive percentage growth from low bases. Won’t generate significant per-capita revenue today but represent future dominance.

Geographic targeting becomes critical. Creators targeting Gulf states should schedule for Middle Eastern timezones, create Arabic content, understand cultural sensitivities. Creators targeting Latin America focus on Spanish engagement and Mexican/Colombian holidays.

City-specific strategies unlock premium subscribers. Atlanta, Orlando, Miami subscribers spend $466k to $525k per 10k people. Geo-targeting these cities through Reddit, Twitter locations, Instagram geo-stories reaches subscribers willing to spend 6x global average.

Revenue shift from subscriptions to PPV matters. With subscriptions declining from 61% to 42%, emphasize PPV content, tip menus, and transactional offerings over flat monthly prices.

Key Takeaway: Target mature markets for stable volume, velocity markets for 20 to 50% growth, position early in emerging markets for long-term dominance.

Frequently Asked Questions

Which country spends the most on OnlyFans per person?

Finland at $127,422 per 10,000 people, 50% higher than the US at $77,334. Canada ranks second at $88,711, Australia third at $88,600.

Which country generates the most total OnlyFans revenue?

The United States at $2.64 billion annually (37% of global revenue). UK second at $531 million, Canada and Italy tied third at $354 million each.

Which regions are growing the fastest on OnlyFans?

Middle East with Gulf states at 49 to 65% growth. Southern Europe with Italy 24% and Spain 25%. Latin America with Mexico 19%, Colombia 24%, Argentina 23%.

How much does OnlyFans make globally?

$7.2 billion gross revenue in 2025, up from $6.6 billion in 2024 (9% growth). $5.8 billion paid to creators after 20% commission.

Which city spends the most on OnlyFans?

New York generates most total revenue at $87.24 million. Atlanta spends most per capita at $525,475 per 10,000 people.

Why is the Middle East growing so fast on OnlyFans?

Gulf states combine high disposable income, high mobile penetration, and cultural factors making anonymous digital consumption appealing. Privacy in conservative societies drives 49 to 65% adoption rates.

Lookstars Agency helps creators capitalize on global spending patterns through data-driven geographic targeting, timezone optimization, and multi-market strategies. We analyze where your subscribers spend money and focus promotion on highest-converting regions. Our creators earn $8,000 to $20,000+ monthly by targeting velocity markets.