How to Sell Content on OnlyFans: A Step-by-Step Guide

Most new creators think wrong about OnlyFans.

They set a $20 subscription price thinking that's how they'll make money. Then they wonder why nobody subscribes.

Here's what actually happens: your subscription gets people in the door. The real money? Selling content after they subscribe.

Successful OnlyFans creators make most of their money from selling content to existing subscribers, not from subscriptions. Keep your subscription price low ($5-10) so more people join, then sell them premium content inside. The subscription is just step one.

We work with creators earning $5,000-15,000 monthly. Most charge under $10 for subscriptions. They make money by selling content to the people already subscribed.

Let's break down exactly how to do this.

What Should I Sell on OnlyFans?

The easiest things to sell on OnlyFans are photo sets (20-25 pics for $20-30), short videos (3-5 minutes for $50-80), and custom requests ($150+). Your main feed should have good free content so people stay subscribed. Save your best stuff to sell separately.

Think of OnlyFans like a coffee shop. People pay a small fee to come in (subscription). Once they're inside, you sell them the actual coffee (your content).

Photo sets are easiest to start with. Take 20-25 photos in one outfit or theme. Sell the whole set for $20-30. These convert well because they're easy to buy on impulse.

Videos take more work but pay more. A 3-5 minute video can sell for $50-80. Longer videos (10+ minutes) can go for $100-150 but fewer people buy them.

Custom requests are where you charge the most. Someone wants specific content made just for them? Start at $150 minimum. Don't go lower - it attracts time-wasters.

Here's the balance: post enough good content on your main feed that people feel the subscription is worth it. But save your absolute best content to sell. If everything is free on your feed, nobody will buy anything extra.

Send 2-3 paid messages per week maximum. More than that and people get annoyed and unsubscribe.

Key Takeaway: Free feed keeps them subscribed. Paid content is where you make money. You need both.

How Much Should I Charge?

Charge $7-12 for monthly subscriptions, $20-30 for photo sets, $50-100 for videos, and minimum $150 for customs. Don't underprice - cheap prices attract cheap subscribers who never spend more money.

Your subscription should be low enough that people join easily. $7-12 is the sweet spot. Lower than $5 and you get people who never buy anything. Higher than $15 and fewer people subscribe.

For photo sets: about $1 per photo. A 25-photo set should be $20-30.

For videos: about $10-20 per minute. A 5-minute video = $50-100.

For customs: never go below $150 no matter what they ask for. People who want cheap customs aren't worth your time.

Don't charge $5-10 for content. It looks desperate. Even if you're brand new, price at $20+ for photo sets. You're better off with 5 people buying at $25 than 15 people buying at $8.

Key Takeaway: Low subscription price, medium prices for photos/videos, high prices for customs.

How Do I Actually Send This Stuff to Subscribers?

Send paid content through OnlyFans messages (not main feed posts). Include a preview image that's blurred or cropped, write a short description of what they're getting, and send between 7-10pm when people actually check OnlyFans.

Go to your OnlyFans messages. Create a new mass message. Add your content but lock it for a price.

The message you write matters. Don't just say "New content $25."

Instead say something like: "Hey! Just finished this photoshoot. 22 pics in red lingerie. $25 to unlock if you want to see."

Sounds natural. Tells them what they're getting. Clear price.

Add a preview image - but crop it or blur it so they have to unlock to see the full thing. The preview creates curiosity.

Timing: send these messages 7-10pm. That's when people browse OnlyFans. Send at 2pm and it gets buried.

Don't send paid messages to brand new subscribers immediately. Let them see your free feed first for a day or two. Then they'll actually buy when you send paid stuff.

Key Takeaway: Message them like a person, not a robot. Tell them what it is, show a teaser, charge clearly.

What Goes on My Feed vs What Do I Sell?

Post 60-70% of your content on your main feed for free - enough that the subscription feels worth it. Sell your best content, longer videos, and explicit stuff separately. If your feed is empty, people unsubscribe before you can sell them anything.

New creators mess this up constantly. They put everything behind a paywall. Someone subscribes, sees an empty feed, feels scammed, unsubscribes immediately.

Your feed needs actual content. Post 4-6 times a week minimum. Mix of photos, short clips, casual stuff.

What goes on the free feed:

• Teaser photos (lingerie, implied stuff)
• Short 15-30 second clips
• Gym pics, selfies, casual life stuff
• Behind-the-scenes moments

What you sell separately:

• Full explicit photo sets
• Videos longer than 2 minutes
• Themed shoots (holiday content, costumes, etc.)
• Anything someone specifically requested

Your feed should be good enough that people think "okay this subscription is worth $10." Then when you send paid content, they trust you enough to buy it.

Key Takeaway: Free feed keeps them around. Paid content makes you money. Need both to work.

How Do I Get People to Actually Buy?

People buy from creators they like. Reply to messages, be friendly, don't spam them with sales constantly. Use phrases like "limited time" or "only sending to 50 people" to create urgency. Send paid content 2-3 times a week maximum.

Here's the truth: subscribers buy from you when they feel a connection. If you only message them when selling something, they ignore you.

Reply to their messages. Like their comments. Send a free unlock occasionally as a thank you. This builds goodwill. Then when you send paid content, they're way more likely to buy.

Words that make people buy:

• "Limited time - taking this down in 24 hours"
• "Only sending to my top fans first"
• "23 people already unlocked this 🔥" (social proof works)

Don't spam. Sending paid messages every single day trains people to ignore you or unsubscribe. 2-3 times a week is the max.

Pay attention to who buys your stuff. Those are your VIPs. Give them extra attention. Reply to their messages faster. Send them exclusive previews. They'll keep buying.

Once every month or two, send something free to everyone. "Thanks for subscribing, here's a free unlock." Sounds counterintuitive but it actually increases future sales because people feel appreciated.

Key Takeaway: Be a person, not a vending machine. People buy from creators they actually like.

What Mistakes Should I Avoid?

Don't charge too much for mediocre content. Don't spam paid messages daily. Don't ignore messages from subscribers. Don't show everything in your preview image - leave them wanting more.

Charging $40 for 10 average photos when other creators charge $30 for 25 good photos? People feel ripped off. They buy once, never again.

Sending paid content every single day? Annoying. People unsubscribe or just start ignoring all your messages.

Never replying to messages? Subscribers feel like a wallet, not a person. They stop buying from you.

Showing too much in your preview? If they can see everything except one tiny part, why pay to unlock? Make previews that create curiosity.

Don't let your main feed go silent for days then suddenly send paid content. Looks desperate. Post consistently, then sales feel natural.

Key Takeaway: Price fairly, don't spam, reply to messages, tease don't reveal in previews.

How Much Money Can I Make?

Most of your money comes from selling content, not subscriptions. A creator with 100 subscribers at $10 each makes $1,000 from subscriptions (minus OnlyFans' 20% = $800 in your pocket).

But those same 100 subscribers can buy way more. Send paid content twice a week at $25 each. If 25 people buy (that's only 25% of your subscribers), that's $625 per send. Do that 8 times a month = $5,000 just from paid content.

So: $800 from subscriptions + $5,000 from paid content = $5,800 total.

See why selling content matters way more than subscription price?

New creators with 20-50 subscribers might make $500-1,000 monthly. Creators with 200-500 subscribers can hit $3,000-8,000. It all depends on how good you are at selling.

The hard part isn't making content. It's knowing when to send it, how to price it, what to say in messages, and how to keep subscribers happy.

Lookstars Agency helps creators sell content the right way - we handle messaging strategy, pricing, timing, and subscriber management so you can focus on creating. Our creators earn $8,000-20,000+ monthly from content sales. We've figured out what works so you don't have to learn through expensive mistakes.

Apply to work with Lookstars Agency

Frequently Asked Questions About Selling Content on OnlyFans

How often should I send paid messages on OnlyFans?

2-3 times a week maximum. Any more and people get annoyed. Space them out every 2-3 days. Best time to send is 7-10pm when people actually check their OnlyFans.

What's a good unlock rate?

If 20-30% of your subscribers buy your paid content, you're doing well. Under 15% means your price is too high or your preview isn't good enough. Over 40% might mean you're charging too little.

Should I discount my paid content?

Only for old content you already sent weeks ago. Never discount new stuff - it trains people to wait for sales instead of buying right away.

How much should customs cost?

Minimum $150 no matter what they ask for. Charge $15-25 per minute for custom videos. Anyone wanting cheaper customs isn't worth your time.

What if people complain about prices?

People who complain usually don't buy anyway. Your actual buyers just buy without complaining. If lots of people say it's expensive, maybe test slightly lower prices. But don't let complainers control your pricing.

Can I send the same content twice?

Yes. Wait 3-4 weeks, then send it again to people who didn't buy the first time. Use different wording like "Sending this again if you missed it." About 10-15% will buy the second time.

How long should videos be?

3-8 minutes is perfect. Shorter than 3 minutes feels too expensive above $50. Longer than 10 minutes needs to cost $100+ and fewer people buy expensive stuff.

Apply to work with Lookstars Agency

Selling content on OnlyFans is simple once you get it. Low subscription gets people in. Good free content keeps them subscribed. Paid content is where you actually make money. Don't overcomplicate it.